MAY 2025 is here and our brands are arriving!
Introducing the first channel for the TN GO Network!
Shoot Smart will be the premier online destination for everything firearms, hunting, precision shooting and EDC.
Shop securely in an online store that showcases established brands and more importantly new brands from across the world.
Shop with peace of mind with a store backed by two of the countries oldest dealerships that now form part of The Tactical Nation Armory.
Learn all the basics of firearms with instructional videos of cleaning, maintenance and care.
Learn how to join the world of sport shooting with videos and training series dedicated to as many sport shooting disciplines as possible.
Watch the latest independent reviews of new products hitting the market and not just run of the mill reviews, we take all reviewed products into the action from the practice range to competition.
Watch us LIVE from the biggest shows on the planet where in 2026 we will be in Las Vegas for Shot Show and then in Germany for IWA, where we will have our own stand once again, and where we hope to showcase South African products!
Join us in competition by joining Team Shoot Smart currently being rolled out in as many sport shooting disciplines as possible.
Shoot Smart is backed by all 24 brands of The Tactical Nation brand family and complimented by all your regular favorites in what will be an evolutionary experience in the industry!
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VOERE: Hunting and Tactical Rifles
Voere is well known worldwide for their unsurpassed quality, refinement and reliability. Voere continue the legacy of building firearms that last generations by expanding their product line with rifles built for the vigour of precision sports and tactical competition.
The Tactical Nation has been appointed as the distributor in South Africa and will be showcasing their entire range of true European craftsmanship.
The Tactical Nation will be showcasing the entire Voere range at all African Precision Master events as we continue our launch plan of our incredible brand family.
Gatorz has arrived
We were incredibly excited to launch the brand at Huntex until customs took a holiday over all the long weekends in April.
Sometimes you have to roll with the punches but finally we have the range in South Africa and will be sending out price lists to our dealer network.
Having the team testing these products has truly illustrated the importance of premium eyewear and Gatorz is just that, premium, USA Made and built to be your ally in any situation.
Gatorz Eyewear will be available online exclusively at shootsmart.co.za, in our stores and in premium dealerships across South Africa and beyond.
TACTICAL NATION STORES
Last week Marksman Arms became our first official store in Gauteng and tomorrow we will be announcing a further addition to our retail chain in the Western Cape.
Our team is on the road pursuing opportunities in an unrelenting strategy to avoid being reliant ON ANY part of the industry.
Every store, firing range and training academy acquired or launched by The Tactical Nation will mean continued growth for our brand stable ensuring the quality of our products are experienced by consumers without begging for floor space from others or relying on orders from dealerships.
TELSON OPTICS WILL DOMINATE
HUNTEX 2025 was the best decision made as we have mentioned in previous blogs and emails.
Whilst we would have preferred to launch 3 brands at Huntex, Telson Optics gave us the biggest surprise with the amount of excellent feedback we received and the work the team has put in showcasing the brand in two competition shoots already.
The African Precision Master will be a huge platform for us and rest assured our marketing efforts launched yesterday will provide clarity to where Telson Optics will fit in the market.
Simply put, you get entry level quality in Arken and Akra, then R20-R50,000 later you are able to get Kahles, Vortex and Leupold.
Telson Optics positions itself smack bang in the middle where it is not just equal or better than the "top brands" but the price point is unbeatable and the value for dealers is exceptional.
Japanese quality and excellent pricing that brings superior value and a Lifetime Warranty makes Telson Optics not just great but exceptional.
More and more to come...
Get fit, get healthy, be safe!
The Tactical Nation Team