Arrowhead Tactical Apparel is an American company founded by 5 young professionals with a shared passion for fitness, self-defence, quality apparel, and entrepreneurship.

When we reached out to them ATA responded in such a positive manner that it was really a great synergy from the outset. The brand perfectly fits The Tactical Nation ethos of bringing innovation to South Africa and we feel that events such as The Tactical Challenge is exactly the kind of arena where Arrowhead Tactical Apparel will thrive.

Arrowhead Tactical Apparel is the first athletic clothing designed for truly safe, comfortable, and functional concealed carry. Their Carrier lineup blends the best features of traditional tactical pants and high-quality athletic clothes.

Their entire range of products are designed from the ground up and offer real quality and functionality. ATA has created uncompromised EDC that has never been more comfortable, stylish, or versatile. 

The entire product range of Arrowhead Tactical Apparel will be available in all our stores by the end August 2025, and we are hoping that we will grow the brand to be at your favourite dealership countrywide.

The Tactical Nation will continue to grow our footprint and we will continue to offer the best possible pricing. Where possible we will always try to keep a retail price that is consistent with the prices found in the USA or Europe of the same product.

Our upcoming blog series, which includes a video component from our Shoot Smart channel, will begin highlighting the top selling firearms in South Africa, the prices paid here and then what is being offered in the USA.

A shocking truth in this country is that we are being duped into paying huge mark ups to access our favourite firearms and the only way around it is to search the globe for competing brands that offer next generation technology, quality products and have a consumer focus that is aligned with ours.

Arrowhead Tactical Apparel and all the other brands in our distribution family are firmly behind our vision and that is something that you as our customer will experience in our stores, online at https://www.shootsmart.co.za and at all our events and open days.